Market your business cheaply
Much of a business’ success is about getting the word out there. However, advertising can be highly expensive. Thankfully, in this day and age we have social media. Get yourself connected to potential customers and fellow business owners by implementing a social media strategy. You can use websites like Hootsuite to help coordinate all of your social media posts in one place. It’s simple, quick, and once you get the hang of it you should soon start building a network of interested parties.
Reduce Energy Bills
While you may be vigilant about switching off lights when you leave a room it won’t make much difference if your energy provider isn’t giving you a good deal. To help make sure you’re on the best tariff for you, invest some time in energy contract sourcing. You can either do this by using a business energy broker, or by doing it yourself. Energy contract sourcing can take a substantial amount of time – especially if you don’t know where to start, so outsourcing this task can often be time and cost effective. Which leads us on to…
Employing people can be expensive. There are adverts to place, interviews to conduct, and there’s no guarantee that even by the end of the process you’ll have someone you want to employ. So for all those tasks that just don’t add up to a permanent position, why not use freelancers? Maybe you need the help of a virtual assistant to write correspondence, or deal with email enquiries. Or perhaps you need someone to write the content for your website, whatever it is you need, using freelancers can be cost effective and hassle-free.
Source Cheap Office Furniture
If you’re just setting up in business, it can be expensive just furnishing your office, let alone anything else. To help keep costs down as much as possible, try sourcing your office furniture from secondhand stores, online auction sites, and websites such as Freecycle where items are offered free of charge.
Don’t Waste Money or Time Travelling
Travelling to and from business meetings isn’t just expensive, but it can be a great waste of time too. OK, so while meeting people in person is often best, you can get a good second best by meeting virtually using software such as Skype. Not only will you save plenty of cash, you’ll also save valuable time which you can use for something much more productive than sitting on a train or in a car.
Saving your business money is all about common sense, and if you’re serious about doing it, it’s about changing your mindset too. Always think about your options…
• Is there a cheaper way to do this?
• Will this cheaper alternative be acceptable?
• Where else can I make savings?
Once you’ve got the hang of it, there’ll be no stopping you!